Paula Gilbeck is a natural leader and, as a PRW Vice President of Corporate Relations, she handles just about everything: client relations, office management, news media outreach and product development, to name a few. Her diverse professional background in radio, TV and public relations brings a wealth of experience to the table.
Paula employed her dynamic leadership skills as a news director at various Wisconsin radio stations for more than eight years, and felt equally comfortable behind the microphone as news anchor.
She honed her crisis management and organizational skills while serving as the newsroom Assignment Editor for two Madison television stations: WMTV-TV15 (NBC) and WISC-TV3 (CBS).
Paula took her news media credentials and impressive managerial skills and entered the new professional arena of public relations. She held the title of Associate Account Manager for a respected Madison-based PR firm for four years where she was responsible for client management, media training seminars and targeted magazine publications for national and state trade organizations.
Paula graduated from the University of Wisconsin-Eau Claire with a degree in broadcast journalism. She lives in Cottage Grove with her husband Jason Westphal and their three daughters – Gabrielle, and twins Ella and Grace.
Paula joined PRW Communications in August 2004.