Tim Roby, co-founder and President of PRW, has more than 25 years of experience in media, communications, public policy, politics and issues management.
Tim’s career in communications is varied and comprehensive. He was a newspaper reporter and columnist, served as communications director for two Midwest governors, advised a third Midwest governor on environmental and natural resources policy, and was a senior account manager at a Madison public relations firm.
His newspaper jobs included stops at Punta Gorda, Fla., Great Falls, Mont., and the Fargo Forum Capital Bureau in Bismarck, N.D.
Tim entered politics in the spring of 1992 when he joined the staff of North Dakota GOP gubernatorial candidate Ed Schafer. As campaign spokesperson and advisor, Tim developed and implemented Schafer’s media and political plan that led to a stunning upset victory. He then joined Gov. Schafer’s staff in the rare role of director of both policy and communications, a post he held until 1996.
Tim went to work for Michigan Gov. John Engler in 1996, and worked as an advisor on natural resources and environmental issues.
Tim found his way to Madison in the fall of 2001 when he was hired by Republican Gov. Scott McCallum as communications director to handle all of the governor’s communications activities, including media relations, speechwriting, cabinet relations and politics.
In 2003, he joined a Madison-based public relations firm, where he worked with Roger Putnam on projects involving national, regional and local clients.